Delivering tangible value over being a show-off.
Working side by side with the customer over crafting solutions up-front.
Being flexible and able to adapt over following the rulebook.
Doing and validating over talking and talking.
Experimenting rapidly and making decisions over listening to the loudest voice or the highest-paid person's opinion.
(That is, while there is value in the items on the right, I value the items on the left more.)